/
/
/
Auto parts promotion in the B2B market will or usher in new opportunities for development

News

Check category

Related news

Auto parts promotion in the B2B market will or usher in new opportunities for development

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2020-07-23 12:32
  • Views:

(Summary description)The "White Paper on China's Auto Aftermarket Supply Chain" released by Roland Berger shows that the total scale of China's auto parts promotion market has grown rapidly. The compound growth rate from 2011 to 2016 has reached 20%, and the scale has grown from 190 billion yuan in 2011 to nearly The market size of 500 billion yuan is expected to exceed 800 billion yuan by 2022.

Auto parts promotion in the B2B market will or usher in new opportunities for development

(Summary description)The "White Paper on China's Auto Aftermarket Supply Chain" released by Roland Berger shows that the total scale of China's auto parts promotion market has grown rapidly. The compound growth rate from 2011 to 2016 has reached 20%, and the scale has grown from 190 billion yuan in 2011 to nearly The market size of 500 billion yuan is expected to exceed 800 billion yuan by 2022.

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2020-07-23 12:32
  • Views:
Information

The "White Paper on China's Auto Aftermarket Supply Chain" released by Roland Berger shows that the total scale of China's auto parts promotion market has grown rapidly. The compound growth rate from 2011 to 2016 has reached 20%, and the scale has grown from 190 billion yuan in 2011 to nearly The market size of 500 billion yuan is expected to exceed 800 billion yuan by 2022.

Auto parts promotion, referred to as auto parts promotion, refers to a collection of products that constitute automobile manufacturing, repair, and maintenance services. In the traditional automobile industry system, the distribution system of parts is divided into two categories: OEM market and AM market. In the auto parts industry chain, the upstream supply end is composed of domestic and foreign independent parts manufacturers; the midstream distribution end is composed of automobile 4S shops, certified repair shops, and level (around three) agents; the downstream service end is composed of automobile It consists of 4S shops, certified repair shops, auto parts stores and various repair shops, and they work together to serve end-end car users in the auto parts industry chain.

According to industry sources, my country’s auto parts dealers have reached about 500,000, downstream service providers have reached about 1 million, and upstream manufacturers have reached about 200,000. This has caused the industry’s chain to be redundant. It needs to go through layers of relationships before accessories can be repaired. Factories, the most important manifestations also include high zero-to-one ratio, dead inventory, low circulation efficiency, information asymmetry, market fragmentation, and so on. Therefore, facing these pain points, coupled with the introduction of the anti-monopoly policy of my country's auto parts market, the third-party channels of auto parts market circulation have been opened up, which gave birth to the emergence of new models and broke the original monopoly channels in the auto parts market.

In terms of business model, it is mainly divided into two models: B2B and B2C: The B2B business model is to provide corresponding parts to the auto parts B2B platform through the auto parts manufacturer, and send them directly to the auto repair shop, in order to open up the upstream and downstream of the auto parts, the platform serves as the supply chain Management platform, business coverage includes auto parts mall, warehouse management, transportation management, application data, etc.; B2C business is where car owners choose to send parts to the auto repair shop after placing an order on the platform, and the auto repair shop provides services to consumers. In order to build a supply chain management system, it is necessary to improve the auto parts mall, warehouse management, transportation management platform, and build an application data system.

From the perspective of player entry, it is mainly divided into three modes: 1. Directly enter the transaction link; 2. Provide SaaS software system management services; 3. Provide consignment services through the platform for matching transactions.

At present, most of the players in the track adopt the B2B model, which is also the focus of the industry.

In detail, the transaction-based B2B platform allows buyers to directly connect with suppliers and can purchase on the basis of supply. This not only reduces the promotion cost of suppliers, but also reduces the circulation cost of operators. , And the maintenance cost of the end user; secondly, this model shortens the time of goods circulation and improves circulation efficiency.

This time, CapitaLand selected typical companies in the industry to conduct business model analysis:

Baturu

Established in 2013, it is a B2B e-commerce platform for all vehicle parts and auto parts. Baturu's products are mainly repair and accident parts, while covering vulnerable parts and maintenance parts. The trading platform provides one-stop services for auto repair shop users with parts search, quotation comparison, payment, distribution and after-sales service.

In addition, Baturu, as an online circulation platform for all vehicle parts that actually participates in the transaction, can conduct big data analysis and provide corresponding big data services based on the large amount of transaction information accumulated in daily transactions. For example, to provide insurance companies with auto parts data and integrated parts direct supply services. Based on accessory data and transaction data, especially accessory data such as accident parts and repair parts related to auto insurance claims, Baturu is gradually providing data services for insurance companies. It has accumulated more than 50,000 end customers, and the number of immediate saleable SKUs is close to 2 million.

Zhongchi Car Fu

About Zhongchi Zhongchi Chefu was founded in 2010 and is a B2B service cloud platform for the auto parts supply chain. To provide domestic downstream customers with "one-stop" parts supply, business includes parts online mall platform, data platform and supply chain cloud service platform. There are two main ways of its business model. One is that the factory goes directly to the terminal repair shop for self-operated direct sales; the other is B2R, where R is Retailer.

At present, it has established more than 20 branches in China, with business covering nearly 30 provinces. After seven years of accumulation and iteration, Zhongchi Auto Fu now has a supply chain cloud platform integrating parts data, order transactions, warehousing logistics, and fund settlement. In addition, based on cloud computing and big data, the accessories are divided into fast-moving parts, common parts and long-tail parts, and an inventory management model of manufacturer library-zhongxin library-sub-library has been established to improve supply chain operation efficiency and optimize inventory turnover efficiency .

Kangzhong Auto Parts

Established in 1995, Kangzhong adopted the establishment and improvement of the B2B auto parts supply chain system, together with the establishment of direct offline service stores, and adopted the S2B (Supply chain platform-to-Business) new retail model to undertake upstream suppliers and provide services At the terminal auto repair plant, in terms of business model, it adopts the heavy model of directly operating stores. At the same time, it will sink the channel to reach more lower-level auto repair plants to meet the needs of auto repair plants in the third, fourth and fifth tier cities.

At present, Kangzhong's business covers more than 150 prefecture-level cities in 27 provinces in China, with 17 regional warehouses and more than 310 stores. Among them, more than 20 agency stores are already open. It is expected that the regional warehouses will expand to 30 in the next three years. One.

In the future, it will devote itself to building a domestic automotive aftermarket parts service network, and launch the "Thousands of Cities and Thousands of Stores" project, which is an integrated plan launched by the company in combination with the "new retail concept", relying on mature supply chain platform resources. From first-tier cities, satellite cities to county cities, it is planned to cover more than 1,000 service outlets in China within two years. It is currently preparing to build a total warehouse in China in preparation for meeting the next 30 regional warehouses.

Che Tongyun

Chetongyun is a parts e-commerce trading platform to improve industry efficiency and form a domestic networked auto parts supply chain management service. “Chetongyun” is a smart auto parts supply based on 400 million auto parts SKUs big data and algorithm applications Chain service platform.

Its system can realize the presentation of granular parts structure through VIN corresponding search logic; based on parts data shelf, it provides intelligent query experience and forms flow entrance; realizes precise parts search, releases parts ordering demand, and provides auto parts supply chain transaction services. At the end of 2016, Chetongyun officially launched the auto parts query system "Partner Road" and began to cut into parts transactions. Chetongyun has connected with 500 parts manufacturers and first-level agents in the upstream, and more than 2,300 maintenance agencies in the downstream.

At present, Chetongyun has built 30 parts turnover offices and logistics distribution systems in China and hosted 6 large auto parts factories. In 2018, the turnover is expected to exceed 2 billion.

From the perspective of existing players, although the domestic auto parts market has been developing for many years, compared with the United States, it already has 5 auto parts suppliers occupying more than 30% of the U.S. market. In China, the auto parts supply chain system lacks a single entity. Large-volume companies. In addition, because the gross profit margin of domestic auto parts is lower than that of its American counterparts, it will take longer for the leading companies to come out.

However, at this stage, there are also new development opportunities in the auto parts market:

In terms of policy, the promulgation of the new automobile sales management regulations stipulates that suppliers shall not restrict the sales objects of accessory manufacturers, nor restrict dealers and after-sales service providers from reselling accessories.

Contact 

JIANGSU HAOFENG Auto Parts CO.,LTD

Tel: 0511-86466189
Mail: li.wang@js-haofeng.com
haofeng.zhu@js-haofeng.com
Add: Baitu Village, Menghe Town, Xinbei District, Changzhou

公众号

Scan it
Follow WeChat

JIANGSU HAOFENG Auto Parts CO.,LTD Copyright ©  2020 All rights reserved      苏ICP备16040209号-1

Powered by: www.300.cn Changzhou  IPv6 is supported